Friday 2 August 2013


Are you cheered by the news that Activision-Blizzard is separating itself from cash-strapped Vivendi? It probably is good news. But I'd just like to point out one thing, by way of warning.

Blizzard released World of Warcraft while owned by Vivendi, and all through their time with Vivendi, their subscriber numbers climbed. Vanilla, BC and WotLK were developed under Vivendi's stewardship. In July 2008, Activision merged with Vivendi Games, and Blizzard was moved out of Vivendi's stewardship, and into Activision's. Soon after, Ghostcrawler replaced Tigole, and the decline of WoW subscriber numbers began.

Of course, all of this could be a coincidence. It probably is. But I can't say that it certainly is. Who knows what new pressures Activision put on Blizzard? What is certain is that Blizzard's time with Vivendi was good for Blizzard, and Blizzard's time with Activision has not been so good.

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